Andi Yusup Sinaga, Senior UI/UX ProductDesigner

MyTelkomsel App Official Vendor

• Responsible for revamping MyTelkomsel App Onboarding flow and Homepage to drive higher user engagement and retention.
• Conduct in-depth market visits and qualitative user interviews to gather direct feedback from diverse user personas across Indonesia.
• Collaborate cross-functionally with Telkomsel stakeholders and engineering squads to ensure pixel-perfect design delivery.

Jakarta, Indonesia · Figma · User Research · Mobile App UX · Design Systems · Usability Testing

• Analyzed and architected complex ERP Application modules tailored to critical company business processes and workflows.
• Served as an associate developer to bridge design and technical implementation within the Odoo ERP Application framework.
• Standardized UI components for healthcare supply chain management and clinic operational software.

Jakarta, Indonesia · Odoo ERP · Systems Design · Information Architecture · Prototyping · B2B SaaS

• Led end-to-end product design as Lead Designer for the HalalFi Blockchain platform, crafting compliant Web3 finance experiences.
• Executed manual QA test cases, bug tracking, and release quality verification for the iSafe application.
• Synthesized user testing results to iterate quickly on token transaction flows and secure authentication interfaces.

Remote · Web3 / Blockchain · QA Manual Testing · Fintech UX · Figma · Design Leadership

• Owned end-to-end design implementation across both desktop web platforms and internal mobile applications (Canvassing Tracker, Point-of-Interest Search).
• Partnered with Product Managers and leadership to identify overlooked friction points, streamline prop-tech transactions, and elevate user experience.
• Led the design team, managed daily sprint tickets, and mentored junior designers through design critiques and reviews.
• Conducted on-ground usability testing sessions and published data-backed UX case studies for key stakeholders.

Jakarta, Indonesia · PropTech · Design Leadership · Mobile App · Web Platform · Design Systems · Usability Testing

• Spearheaded wireframing and low-fidelity prototypes for healthcare modules, notably 'My Pharma' medical e-commerce and digital refund automation.
• Facilitated usability testing to gain deep behavioral insights and eliminate cognitive overload in prescription verification workflows.
• Worked hands-on with front-end developers to ensure seamless interaction transitions and accessibility compliance.

Kuala Lumpur, Malaysia (Remote) · HealthTech · E-Commerce · UX Research · Interactive Prototyping · Design Handoff

• Led the Mobile Apps design team for the National Logistics Ecosystem (NLE Indonesia) mobile application.
• Designed the comprehensive NLE Desktop web portal end-to-end, harmonizing multi-agency government & enterprise logistics workflows.
• Built cohesive design tokens and reusable interface libraries to accelerate multi-platform frontend development.

Jakarta, Indonesia · Enterprise Logistics · NLE Indonesia · Design Systems · Mobile UI · Web App

• Redesigned and rebuilt core Traval.co customer experience features across responsive desktop and mobile viewports.
• Architected and implemented a dynamic Trip Filter search feature, significantly improving travel discovery speed.
• Collaborated closely between design ideation and code implementation using modern web technologies.

Jakarta, Indonesia · UI/UX Engineering · TravelTech · Frontend Development · Responsive Design · JavaScript

• Co-led the desktop site redesign for Tirto.id, one of Indonesia's premier investigative journalism portals.
• Designed and coded award-winning interactive Visual Reports, combining data journalism, infographics, and dynamic web animations.
• Optimized reader engagement, typography scale, page speed, and mobile responsiveness.

Jakarta, Indonesia · Interactive Journalism · Data Visualization · Frontend Development · CSS/HTML5 · UI Design

• Engineered the E-Kinerja web application for the Ministry of Public Works and Public Housing (PUPR) as UI/UX & Frontend Engineer.
• Built the Hospital Information Management System (SIMRS) interface for RSUD Suradadi with high data reliability.
• Transformed business logic requirements into intuitive forms, dashboards, and role-based access control panels.

Jakarta, Indonesia · E-Government · Healthcare SIMRS · PUPR · Frontend Dev · Information Architecture

• Led IT operational teams including frontline IT support and 3rd party vendor engineering squads on a day-to-day basis.
• Managed and reported mission-critical change requests for IBM IGA Indonesia to IGA ASEAN regional headquarters.
• Managed AIX enterprise servers, scheduled enterprise backups, and ensured high-availability disaster recovery compliance.

Jakarta, Indonesia · Enterprise IT · AIX Unix · Team Leadership · Disaster Recovery · IT Operations